About Me
I’m a Program Manager focused on execution, delivery, and collaboration across strategy, design, and technology.
I help teams and organizations bring ideas to life by turning complexity into clear, scalable, and actionable plans.
With a hands-on approach and attention to both detail and impact, I lead programs from concept to launch — building systems, workflows, and momentum that drive high-quality outcomes across disciplines.
WORK EXPERIENCE
Hanzo Studio / Barcelona
Director New Business & Delivery
Jan 2020 - Nov 2024
Formerly Sr. Producer and Business Lead, I Led global commercial strategy, driving digital product innovation and business growth. Managed end-to-end pitch processes, built client partnerships, and collaborated with cross-functional teams to scale operations and deliver impactful digital solutions. Digital Strategy, Product Innovation, Business Development, UX/UI, Pitch Management, Client Partnerships, Growth Strategy, Global Delivery
Hanzo Studio / Barcelona
Director New Business & Delivery
Jan 2020 - Nov 2024
Formerly Sr. Producer and Business Lead, I Led global commercial strategy, driving digital product innovation and business growth. Managed end-to-end pitch processes, built client partnerships, and collaborated with cross-functional teams to scale operations and deliver impactful digital solutions. Digital Strategy, Product Innovation, Business Development, UX/UI, Pitch Management, Client Partnerships, Growth Strategy, Global Delivery
Hanzo Studio / Barcelona
Director New Business & Delivery
Jan 2020 - Nov 2024
Formerly Sr. Producer and Business Lead, I Led global commercial strategy, driving digital product innovation and business growth. Managed end-to-end pitch processes, built client partnerships, and collaborated with cross-functional teams to scale operations and deliver impactful digital solutions. Digital Strategy, Product Innovation, Business Development, UX/UI, Pitch Management, Client Partnerships, Growth Strategy, Global Delivery
Permanence / Patagonia
Co-founder & Project Director
Aug 2017 – Dec 2019
Founded a creative studio focused on sustainability, branding, and storytelling. Spearheaded the relaunch of an off-grid boutique hotel in Patagonia, overseeing operations, guest experience, and brand development with a focus on eco-tourism. Brand Strategy, Hospitality, Sustainable Tourism, Creative Direction, Experience Design, Entrepreneurship, Storytelling
Permanence / Patagonia
Co-founder & Project Director
Aug 2017 – Dec 2019
Founded a creative studio focused on sustainability, branding, and storytelling. Spearheaded the relaunch of an off-grid boutique hotel in Patagonia, overseeing operations, guest experience, and brand development with a focus on eco-tourism. Brand Strategy, Hospitality, Sustainable Tourism, Creative Direction, Experience Design, Entrepreneurship, Storytelling
Permanence / Patagonia
Co-founder & Project Director
Aug 2017 – Dec 2019
Founded a creative studio focused on sustainability, branding, and storytelling. Spearheaded the relaunch of an off-grid boutique hotel in Patagonia, overseeing operations, guest experience, and brand development with a focus on eco-tourism. Brand Strategy, Hospitality, Sustainable Tourism, Creative Direction, Experience Design, Entrepreneurship, Storytelling
Hermana Creatives / London
Project Director
Feb – Dec 2018
Led content strategy and production for luxury hospitality brands. Developed cohesive multi-channel narratives for Small Luxury Hotels, aligning creative direction across digital platforms and global locations. Content Strategy, Social Media, Luxury Hospitality, Creative Direction, Brand Storytelling, Production
Hermana Creatives / London
Project Director
Feb – Dec 2018
Led content strategy and production for luxury hospitality brands. Developed cohesive multi-channel narratives for Small Luxury Hotels, aligning creative direction across digital platforms and global locations. Content Strategy, Social Media, Luxury Hospitality, Creative Direction, Brand Storytelling, Production
Hermana Creatives / London
Project Director
Feb – Dec 2018
Led content strategy and production for luxury hospitality brands. Developed cohesive multi-channel narratives for Small Luxury Hotels, aligning creative direction across digital platforms and global locations. Content Strategy, Social Media, Luxury Hospitality, Creative Direction, Brand Storytelling, Production
Stink Studios / London
Senior Producer
Jun - Sep 2017
Delivered end-to-end digital campaigns for BMW i and Ray-Ban. Managed product development, live event integration, and e-commerce UX strategies to elevate brand engagement and innovation. Campaign Strategy, Digital Production, Event Integration, UX Design, Innovation, Automotive, Fashion
Stink Studios / London
Senior Producer
Jun - Sep 2017
Delivered end-to-end digital campaigns for BMW i and Ray-Ban. Managed product development, live event integration, and e-commerce UX strategies to elevate brand engagement and innovation. Campaign Strategy, Digital Production, Event Integration, UX Design, Innovation, Automotive, Fashion
Stink Studios / London
Senior Producer
Jun - Sep 2017
Delivered end-to-end digital campaigns for BMW i and Ray-Ban. Managed product development, live event integration, and e-commerce UX strategies to elevate brand engagement and innovation. Campaign Strategy, Digital Production, Event Integration, UX Design, Innovation, Automotive, Fashion
R/GA / London
Senior Producer
Apr 2016 - May 2017
Oversaw digital support and UX optimization for Dyson.com. Delivered creative campaigns for Unilever brands, ensuring alignment across digital, TV, social, and experiential formats. E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
R/GA / London
Senior Producer
Apr 2016 - May 2017
Oversaw digital support and UX optimization for Dyson.com. Delivered creative campaigns for Unilever brands, ensuring alignment across digital, TV, social, and experiential formats. E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
R/GA / London
Senior Producer
Apr 2016 - May 2017
Oversaw digital support and UX optimization for Dyson.com. Delivered creative campaigns for Unilever brands, ensuring alignment across digital, TV, social, and experiential formats. E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
Havas Worldwide / London
Producer
Jul 2015 - Mar 2016
Led production for Heathrow’s winning integrated pitch. Managed global campaigns including The Venture for Chivas Regal and content for RB brands, across digital, social, and experiential platforms. Integrated Campaigns, Brand Activation, Pitch Management, Experiential, Social Impact, FMCG E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
Havas Worldwide / London
Producer
Jul 2015 - Mar 2016
Led production for Heathrow’s winning integrated pitch. Managed global campaigns including The Venture for Chivas Regal and content for RB brands, across digital, social, and experiential platforms. Integrated Campaigns, Brand Activation, Pitch Management, Experiential, Social Impact, FMCG E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
Havas Worldwide / London
Producer
Jul 2015 - Mar 2016
Led production for Heathrow’s winning integrated pitch. Managed global campaigns including The Venture for Chivas Regal and content for RB brands, across digital, social, and experiential platforms. Integrated Campaigns, Brand Activation, Pitch Management, Experiential, Social Impact, FMCG E-commerce, UX Optimization, Digital Campaigns, Global Brands, Consumer Products, Creative Production
Spark44 / London
Producer
Oct 2014 - May 2015
Managed digital activations and global asset production for Jaguar and Land Rover. Oversaw UX enhancements and coordinated 3D CGI workflows across multi-market initiatives. Automotive, UX Design, Global Campaigns, Digital Activation, Asset Management, CGI
Spark44 / London
Producer
Oct 2014 - May 2015
Managed digital activations and global asset production for Jaguar and Land Rover. Oversaw UX enhancements and coordinated 3D CGI workflows across multi-market initiatives. Automotive, UX Design, Global Campaigns, Digital Activation, Asset Management, CGI
Spark44 / London
Producer
Oct 2014 - May 2015
Managed digital activations and global asset production for Jaguar and Land Rover. Oversaw UX enhancements and coordinated 3D CGI workflows across multi-market initiatives. Automotive, UX Design, Global Campaigns, Digital Activation, Asset Management, CGI
AKQA / London
Producer
Jan - Oct 2014
Launched CRM and e-commerce initiatives for Tassimo across Europe. Coordinated content updates and stakeholder communication for real-time brand engagement. CRM, E-commerce, Data-Driven Marketing, Campaign Delivery, European Markets, Client Management
AKQA / London
Producer
Jan - Oct 2014
Launched CRM and e-commerce initiatives for Tassimo across Europe. Coordinated content updates and stakeholder communication for real-time brand engagement. CRM, E-commerce, Data-Driven Marketing, Campaign Delivery, European Markets, Client Management
AKQA / London
Producer
Jan - Oct 2014
Launched CRM and e-commerce initiatives for Tassimo across Europe. Coordinated content updates and stakeholder communication for real-time brand engagement. CRM, E-commerce, Data-Driven Marketing, Campaign Delivery, European Markets, Client Management
R/GA / Buenos Aires
Associate Producer
Mar 2012 - Dec 2013
Led multi-format digital projects for clients like Nike and Faena Hotel. Delivered responsive websites, mobile apps, and social campaigns across LATAM. Digital Production, Mobile Apps, Social Campaigns, LATAM Markets, Cross-Platform Projects
R/GA / Buenos Aires
Associate Producer
Mar 2012 - Dec 2013
Led multi-format digital projects for clients like Nike and Faena Hotel. Delivered responsive websites, mobile apps, and social campaigns across LATAM. Digital Production, Mobile Apps, Social Campaigns, LATAM Markets, Cross-Platform Projects
R/GA / Buenos Aires
Associate Producer
Mar 2012 - Dec 2013
Led multi-format digital projects for clients like Nike and Faena Hotel. Delivered responsive websites, mobile apps, and social campaigns across LATAM. Digital Production, Mobile Apps, Social Campaigns, LATAM Markets, Cross-Platform Projects
TOOLS
Figma
Figma
CRMs
CRMs
PM Tools
PM Tools
AI Tools
AI Tools
Jira
Jira
Framer
Framer
Figma
CRMs
PM Tools
AI Tools
Jira
Framer
EDUCATION
Where
Where
Universidad Católica Argentina (2007-11)
Universidad Católica Argentina (2007-11)
Universidad Católica Argentina (2007-11)
Barça Innovation Hub (2022)
Barça Innovation Hub (2022)
Barça Innovation Hub (2022)
IESE Business School (2023)
IESE Business School (2023)
IESE Business School (2023)
What
What
Advertising and Corporate Comms
Advertising and Corporate Comms
Advertising and Corporate Comms
Advanced Sport Sponsorship & Marketing
Advanced Sport Sponsorship & Marketing
Advanced Sport Sponsorship & Marketing
Business Management and Administration
Business Management and Administration
Business Management and Administration
OTHER INTERESTS
Outside of work, I’m passionate about sports — from padel and basketball to swimming and surfing — and a lifelong football fan. I love how sport teaches resilience, teamwork, and focus. I also enjoy traveling to remote, untouched places and exploring cultures through food. On the side, I invest in real estate as a personal interest.
