PERMANENCE: BOUTIQUE HOTEL

🧭 Context & Challenge

Permanence is a boutique hotel located in the heart of Patagonia. After a period of closure, the hotel needed a complete relaunch to re-enter a competitive travel market. The challenge was to:

• Reopen the hotel and position it as a desirable destination in remote Patagonia.

• Attract guests despite the location’s logistical challenges.

• Build sustainable partnerships with travel agencies and brands.

• Deliver a high-quality, personalized experience for every guest.
  
  

🚀 My Role & Contributions

As Co-Founder, I led the full reopening and project management of Permanence alongside two partners. My key responsibilities included:

• Project Leadership: Directed the reopening process through the successful launch of the first season.

• Product & Experience Design: Defined the hotel’s offerings and curated guest experiences tailored to Patagonia travelers.

• Brand Creation: Collaborated with Hugo Ferradás and Julen Sáenz to design and shape the hotel’s brand identity.

• Partnership Development: Secured strategic travel agency partnerships to establish a reliable booking pipeline.

• Brand Collaborations: Identified, contacted, and negotiated collaborations with relevant brands.

• Client Relations: Managed all direct client communications, from inquiries to personalized guest services.

• Operations Management: Coordinated logistics to ensure seamless day-to-day operations and guest satisfaction.
  
  

📊 Results & Impact

• Reopening Success: Permanence successfully reopened and welcomed 70+ guests during the first season.

• Partnership Network: Built strong travel agency relationships, securing a steady stream of bookings.

• Guest Experience Excellence: Delivered personalized stays that resulted in positive feedback and repeat visits.

• Brand Identity: Established a distinctive brand in collaboration with top creative professionals, reinforcing Permanence as a unique destination.

• Market Positioning: Positioned Permanence as an attractive hospitality option within Patagonia.
  
  

🎯 Why It Matters

This project demonstrates my ability to lead complex, entrepreneurial initiatives from concept to execution. As a co-founder, I balanced business development, strategic partnerships, brand creation, and hands-on client service to relaunch a boutique hotel in one of the world’s most challenging hospitality environments. This experience highlights my strengths in project management, partnership building, and creating exceptional guest experiences.