SMALL LUXURY HOTELS: CONTENT STRATEGY

🧭 Context & Challenge

Collaborating with Small Luxury Hotels, a prestigious collection of boutique properties, we set out to develop a cohesive and impactful communications strategy that would elevate their brand presence globally.

The key challenges were:

• Creating a unified voice across multiple properties in Europe and Southeast Asia.

• Designing a content strategy adaptable across both online and offline channels.

• Enhancing brand engagement in competitive luxury hospitality markets.
  
  

🚀 My Role & Contributions

As Project Director collaborating with Hermana Creatives, I spearheaded the strategy and creative direction for Small Luxury Hotels. My contributions included:

• Content Strategy Development: Designed and implemented a communications strategy starting with social media and expanding to other digital and offline platforms.

• Collaborative Creative Direction: Led the creative direction of content production in close collaboration with SLH’s in-house team and photographers, ensuring brand-aligned storytelling.

• Social Media Management: Oversaw content creation and curation for SLH properties in Europe and Southeast Asia, ensuring regional relevance and engagement.

• Brand Cohesion: Developed guidelines to unify messaging, tone, and visual identity across multiple hotel properties.
  
  

📊 Results & Impact

• Cohesive Brand Presence: Achieved a unified voice and aesthetic across SLH’s digital platforms.

• Collaborative Creative Output: Delivered high-quality, engaging content by coordinating closely with SLH and their photographers.

• Enhanced Engagement: Increased brand interaction and visibility across key markets.

• Scalable Framework: Created a flexible content model adaptable to diverse hotels and regions for long-term brand growth.
  
  

🎯 Why It Matters

This project highlights my ability to lead complex, multi-stakeholder creative projects in the luxury hospitality space. By collaborating with Hermana Creatives, SLH, and their creative teams, I successfully strengthened the brand’s identity and storytelling, ensuring a cohesive presence across diverse markets.