SOUTH SUMMIT: REBRAND & DIGITAL PLATFORM

My Role: Strategic lead overseeing brand transformation and digital platform execution, working directly with C-level stakeholders at South Summit.

🧭 Context & Challenge

South Summit is Spain’s largest entrepreneurship platform, and a reference across Europe and Latin America. I led the approach and delivery of a full rebrand and website transformation alongside the Hanzo team, engaging with their executive leadership to scale a global identity aligned with their innovation ecosystem.

🚀 What I Did

• Co-led the strategic and creative approach with Hanzo, building a new identity centered on southern culture, valuable connections, and global opportunity.

• Oversaw the creation and implementation of a scalable Storybook-based design system to support modular use across their local and international events.

• Directed end-to-end website delivery, ensuring alignment with brand goals and seamless UX across editions in Madrid, Seoul, and Porto Alegre (Brazil).

• Acted as the primary liaison for South Summit’s C-suite team, coordinating design, product, and development sprints to ensure timely delivery.
  
  

📊 Results & Impact

• 14+ editions, including international expansion across 3 continents.

• 7,500+ startups, 2,100+ investors, and 134 countries represented at South Summit Madrid 2025 alone.

• €17.6 billion in total VC raised by participating startups; 90%+ survival rate.

• Startup Competition finalists raised €12.2 billion since 2021 — with €311 million in 2024 alone.

• Rebrand and platform enhanced brand cohesion, event scalability, and growth into new regions.
  
  

🎯 Why It Matters

This project combined high-level stakeholder management, a strategic view on digital systems, and an execution-first mindset. I aligned design and delivery teams while ensuring a consistent and scalable outcome for South Summit’s evolving global presence.